TRUEUP STUDENT INNOVATION CHALLENGE

ACCOUNTING DATA ANALYTICS COMPETITION

In collaboration with

Enter the Pueblo Data Mine in this year's TrueUp Student Innovation Challenge, which is focused on using data analytics tools to dig, discover, and determine new ways to measure company performance for Pueblo Hotel Inc.

 

!HELP PUEBLO HOSPITALITY!

Pueblo Hospitality Inc. is a lodging company that operates hotels in several states across the United States. Their CEO is tired of looking at the same old business metrics and now concerned they are missing important details in the data and they need new ways to look at Pueblo's company performance. There must be more ways to measure performance!

Use any data analytics tools you prefer (e.g. Tableau, Power BI, Alteryx, R Programming, Excel, etc.) to analyze raw data sets from Pueblo Hospitality Inc (PHI). Your goal is to dig for insights, discover alternative metrics, and decide on new ways to measure the company's performance.

HELP PUEBLO'S CEO SEE THE FUTURE OF THE COMPANY

YOUR MISSION

 

BENEFITS FOR STUDENTS

PARTICIPANT REWARDS

  • Earn a TrueUp Digital Badge in Accounting Analytics to promote your participation and commitment to the profession

  • All teams get their university highlighted in a publication that goes out to CPA firms, State CPA Societies, and other media channels

  • Winning teams get a special spotlight in the publication

  • Add participation to your resume to show firms you are committed to excellence in our profession

  • Other rewards and prizes to be announced

 

STUDENT TEAM QUALIFICATIONS

College students in the U.S.

Maximum 4 per team

Any class level

50% accounting majors

TEAM COMPOSITION

  • Participants must be a student enrolled in an accredited university

  • Each team must have at least 2 students and is allowed a maximum of 4 students with one faculty advisor

  • All class levels are welcome

  • All majors are welcome, however 50% of your team must be accounting majors (e.g. a team of 3 or 4 requires 2 accounting majors, a team of 2 requires 1 accounting major)​​

 

KEY DATES

February 15, 2021

Registration Deadline

(last day to register for the competition)

March 12, 2021

Challenge Begins

(students receive case details and data sets)

March 15, 2021

Challenge Ends

(all submissions must be received)

March 16-20, 2021

Judging Period

(judges provided access to presentations)

March 22, 2021

Winners Announced

 

COMPETITION FORMAT

The competition is completely virtual and held over a 3-day period for students

HERE'S HOW IT PLAYS OUT

FRIDAY, MARCH 12 --

Students receive full case details and instructions

The case includes a 7-page document that gives detailed information about Pueblo Hospitality's company financials, team, market position, and other business metrics. Also included are two data sets (in Excel) that students will use to complete the challenge

TEAM OBJECTIVE: Review and digest details to prepare for the Pueblo Data Mine game created by TrueUp and NIU

SATURDAY, MARCH 13 --

Students receive a link to the TrueUp Analytics Game

Each team will receive a game link from TrueUp to access a Jeopardy-esque game (the "Pueblo Data Mine") and will have up to 3 hours to complete it and achieve the best score they can using the data sets provided and data analytics tools of their choice

TEAM OBJECTIVE: Maximize your score on the Pueblo Data Mine game and begin creating your video presentation

SUNDAY, MARCH 15 --

Video presentations due by end of day

Each team will create a 10-minute (maximum) video presentation pitching new ways of measuring Pueblo's business performance and making suggestions to Pueblo's management team (the virtual judges) based on the results of their data analytics

TEAM OBJECTIVE: Report new and novel ways to measure Pueblo's business performance to the management team and convince them to accept your strategy going forward 

 

REGISTER FOR FREE BELOW

The competition is free to students and judges will be reviewed and approved based on experience

TEAM MEMBER #1

(required)

TEAM MEMBER #2

(required)

TEAM MEMBER #3

(optional)

TEAM MEMBER #4

(optional)

Students Register Here

register by February 15, 2021

QUESTIONS? EMAIL US AT PLAY@TRUEUP.CO

Judges Register Here

register by February 28, 2021