TRUEUP STUDENT INNOVATION CHALLENGE
ACCOUNTING DATA ANALYTICS COMPETITION
Enter the Pueblo Data Mine in this year's TrueUp Student Innovation Challenge, which is focused on using data analytics tools to dig, discover, and determine new ways to measure company performance for Pueblo Hotel Inc.
A SPECIAL THANKS TO OUR PARTNERS AND SPONSORS
BRINGING YOU A NEW EXPERIENCE!
IN COLLABORATION WITH
SPONSORED BY
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!HELP PUEBLO HOSPITALITY!
Pueblo Hospitality Inc. is a lodging company that operates hotels in several states across the United States. Their CEO is tired of looking at the same old business metrics and now concerned they are missing important details in the data and they need new ways to look at Pueblo's company performance. There must be more ways to measure performance!
Use any data analytics tools you prefer (e.g. Tableau, Power BI, Alteryx, R Programming, Excel, etc.) to analyze raw data sets from Pueblo Hospitality Inc (PHI). Your goal is to dig for insights, discover alternative metrics, and decide on new ways to measure the company's performance.
HELP PUEBLO'S CEO SEE THE FUTURE OF THE COMPANY
YOUR MISSION
BENEFITS FOR STUDENTS
PARTICIPANT REWARDS
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Earn a TrueUp Digital Badge in Accounting Analytics to promote your participation and commitment to the profession
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All teams get their university highlighted in a publication that goes out to CPA firms, State CPA Societies, and other media channels
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Winning teams get a special spotlight in the publication
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Add participation to your resume to show firms you are committed to excellence in our profession
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U.S. teams are eligible for cash prizes sponsored by the AICPA, including:
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1st place - $1,000
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2nd place - $800
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3rd place - $600
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STUDENT TEAM QUALIFICATIONS
Students at an Accredited University
Maximum 4 per team
Any class level
50% accounting majors
TEAM COMPOSITION
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Participants must be a student enrolled in an accredited university
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Each team must have at least 2 students and is allowed a maximum of 4 students with one faculty advisor
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All class levels are welcome
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All majors are welcome, however 50% of your team must be accounting majors (e.g. a team of 3 or 4 requires 2 accounting majors, a team of 2 requires 1 accounting major)
KEY DATES
February 28, 2021
Registration Deadline
(last day to register for the competition)
March 12, 2021
Challenge Begins
(students receive case details and data sets)
March 14, 2021
Challenge Ends
(all submissions must be received)
March 15-20, 2021
Judging Period
(judges provided access to presentations)
March 22, 2021
Winners Announced
COMPETITION FORMAT
The competition is completely virtual and held over a 3-day period for students
HERE'S HOW IT PLAYS OUT
FRIDAY, MARCH 12 --
Students receive full case details and instructions
The case includes a 7-page document that gives detailed information about Pueblo Hospitality's company financials, team, market position, and other business metrics. Also included are two data sets (in Excel) that students will use to complete the challenge
TEAM OBJECTIVE: Review and digest details to prepare for the Pueblo Data Mine game created by TrueUp and NIU
FRIDAY, MARCH 12 --
Students receive a link to the TrueUp Analytics Game
Each team will receive a game link from TrueUp to access a Jeopardy-esque game (the "Pueblo Data Mine") and will until the end of the weekend to complete it and achieve the best score they can using the data sets provided and data analytics tools of their choice
TEAM OBJECTIVE: Maximize your score on the Pueblo Data Mine game and begin creating your video presentation
SUNDAY, MARCH 14 --
Video presentations due by end of day
Each team will create a 10-minute (maximum) video presentation pitching new ways of measuring Pueblo's business performance and making suggestions to Pueblo's management team (the virtual judges) based on the results of their data analytics
TEAM OBJECTIVE: Report new and novel ways to measure Pueblo's business performance to the management team and convince them to accept your strategy going forward
REGISTER FOR FREE BELOW
The competition is free to students and judges will be reviewed and approved based on experience